New logo, tagline and messaging centers around simplifying technology challenges

CHICAGO – April 17, 2018 – Nitel, a leading nationwide next-generation technology services provider, announced that it is introducing a new brand to partners at the Channel Partners event in Las Vegas. In addition to a new logo and tagline, Nitel will share a new set of value-driven messages with partners at the event ahead of a widescale launch the company plans for this summer.

The new brand centers around simplifying complex technology challenges of today’s enterprise organizations so customers can operate with greater productivity and have the freedom to focus on other critical business issues.

“Nitel has changed a lot over the years and we updated our brand to reflect that,” said Jason Dishon, vice president of marketing and sales, Nitel. “The energy found in our new branding reflects our dedication as a forward-thinking, collaborative partner that looks to simplify the complex technology challenges of our customers and partners.”

Dishon added, “We knew rolling out a brand to partners before a widescale launch was unorthodox, but ensuring our partners had time to get acquainted with what we were trying to accomplish was critically important.”

Nitel will be showing off the new brand at the Channel Partners Expo, including a VIP event at the Rockhouse in the Venetian on Thursday, April 19 at 7:00 PM. While at the show, be sure to look for the Nitel team, who can still be spotted wearing their signature orange. More information about Nitel’s new brand can be found at